Typography and Content Marketing
Posted on March 12, 2019 08:20 AM
Why does Typography matter so much?
Typography is the perception generated by the way in which the text is arranged or stylised on a page. This arrangement involves the selection of typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking) and adjusting the space between letter pairs (kerning). Most designers refer to typography as a form of art, as it can be tremendously creative and innovative in the marketing industry.
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