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Read our latest, blog post. Still Life in Motion.

Google Tag Manager: A GA4 Beginners Guide

Posted on December 01, 2022 09:38 AM

Google Tag Manager (GTM) is a free tag management solution that allows you to add and edit segments of code (tags) that collect and send data to Google Analytics.

All we need to do is place one snippet of code on the website, and that container acts as a middleman between your site and third-party vendors.
Any tags we need to add or edit can be adjusted from within the GTM interface.

Aside from ease of use, the major benefit is condensed code and a much faster site.

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Why Businesses Shouldn't Cut Cybersecurity Costs—Especially During A Crisis

Posted on November 10, 2022 03:46 PM

The global economy has been shaken enough times in the past two years for some experts to say the world will likely enter another recession soon. While it's essential to work on a renewed crisis management plan, it's always a question of what to prioritize and which costs to minimize while preserving the quality of your product. This rethinking can have a major impact on the processes of small- and medium-sized companies

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Google Cloud Ecosystem Strengthening With Merger Of Professional Services Leaders

Posted on November 01, 2022 12:51 PM

Google’s cloud annual revenues quadrupled between 2019 and the end of last year. In addition to reflecting the rapid adoption—assisted by the pandemic—of cloud computing by the enterprise IT market, this impressive growth rate is generally attributed to the changes to the business made by its CEO since January 2019, Thomas Kurian.

One major change was the expansion of the Google Cloud ecosystem with a commitment to having a partner involved in every one of its deals. Co-selling with tens-of-thousands of partners helped Google Cloud grow its share of the worldwide cloud infrastructure services market from 7% in 2019 to 10% today, according to Synergy Research.

 

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