Digital Advertising
Top Social Media Platforms for 2025: Trends and Statistics in Greece and Worldwide

Read our latest, blog post. Still Life in Motion.

Top Social Media Platforms for 2025: Trends and Statistics in Greece and Worldwide

Posted on January 25, 2025 12:00 PM

Social media have now become an integral part of daily life, with their user base surpassing 5 billion globally in recent years. Platforms like Facebook, Instagram, and TikTok continue to gain traction as people turn to different networks for communication and entertainment, depending on their personal needs. The widespread use of smartphones has made it easier to stay constantly connected and active on social media.

In Greece, internet usage is similarly impressive, with 96% of the population regularly going online, and 88% of users citing social media as their primary reason. YouTube remains the most popular social media platform in the country, with 7.4 million accounts. Facebook follows with 5 million users, although a slight decline in active usage has been noted. Instagram ranks third with 4.25 million users, while TikTok is experiencing the most significant growth, attracting 3.84 million users, particularly among younger age groups.

Specifically, TikTok has shown the fastest growth in recent years in Greece, with its usage rising from 16% in 2020 to 40% in 2023. Women are more active on this platform, with 44% maintaining an account compared to 36% of men. Daily social media use in Greece exceeds 2 hours, with younger users favoring TikTok and Instagram, while older users tend to prefer Facebook.

 

Top 10 Social Media Platforms for 2025:

 

  1. Facebook: The leading social media platform globally, widely used across all age groups.
  2. YouTube: Remains the dominant video platform, especially popular among younger generations.
  3. WhatsApp: A primary communication tool globally.
  4. Instagram: Preferred by users for sharing photos and everyday moments.
  5. TikTok: Continues to rise in popularity, particularly among younger users, with a focus on short-form content.
  6. Facebook Messenger: Complements communication on Facebook, with widespread use.
  7. WeChat: Dominates in China, offering a multi-functional experience.
  8. Telegram: Despite challenges, maintains a steady user base, especially in Eastern Europe.
  9. Snapchat: Remains popular, particularly among the youth.
  10. LinkedIn: The primary platform for professional networking, with growing popularity.

Choosing the right platform is a critical factor for businesses aiming to maintain a strong digital presence. Understanding trends and user behavior on each platform can significantly contribute to achieving marketing goals.

 

Follow us on social media