Google Tag Manager: A GA4 Beginners Guide
Posted on December 01, 2022 09:38 AM
Google Tag Manager (GTM) is a free tag management solution that allows you to add and edit segments of code (tags) that collect and send data to Google Analytics.
All we need to do is place one snippet of code on the website, and that container acts as a middleman between your site and third-party vendors.
Any tags we need to add or edit can be adjusted from within the GTM interface.
Aside from ease of use, the major benefit is condensed code and a much faster site.
If you wanna know more about Google Tag Manager and its differences with Google Analytics read this →https://www.searchenginejournal.com/ga4-guide-google-tag-manager/466958/#close
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