Branding & Identity
Posted on March 12, 2019 08:02 AM
Your brand identity is the key thing which makes you instantly recognisable to your clients. Your audience will make the association between your brand identity and your product or service. This identity is what:
- Forges the relationship between you and your customers,
- Builds on loyalty with customers, and
- Determines how your customers will see your brand.
Every organisation has a story that they want to tell. Creation, management as well as activity: these are all done for a particular reason. In order to tell a story, in addition to making themselves known, a business first needs to develop its own identity.
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